Best AI Search Visibility Tools for Tracking Your Brand in LLMs

An AI search visibility tool runs a fixed set of prompts through engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews on a schedule, then reports whether your brand is mentioned, which of your pages are cited, and which competitors appear instead. The useful ones also show the third-party URLs behind each answer, because those are the pages you can act on.

At Citevex we use these trackers to baseline and report AI citation campaigns. Below is how to choose one, what the main options cover, and what the free reports from Google and Bing now show.

What these tools actually measure

Most trackers report some mix of:

• Mention rate. The share of prompts where your brand appears in the answer.
• Citation rate. The share of prompts where one of your URLs is linked as a source.
• Share of voice. Your mentions compared with a defined competitor set.
• Position and sentiment. Where in the answer you appear and how you are described.
• Cited sources. The third-party domains and URLs the engine used.

That last metric is the one most teams underuse. A mention rate tells you whether you are winning. The cited source list tells you what to do next: which listicles, reviews, statistics pages, and threads to get onto.

The limits to keep in mind

• Answers vary. The same prompt can return different brands minutes apart. Treat single screenshots as anecdotes and look at trends across many prompts.
• Prompts are not keywords. No tool has real ChatGPT query volume. “Prompt volume” figures are modeled estimates.
• Personalization and memory. Logged-in users with history can see different answers from a clean API call.
• No tool sees inside the engines. Google’s 2026 AI optimization guide warns against third-party tools that claim to use “internal” Google metrics, because none have access to its ranking or AI systems.

Free reports from Google and Bing

Start here before paying for anything.

Google Search Console: Generative AI performance report

Google introduced Generative AI performance reports in June 2026 and rolled them out to all sites by August 31, 2026. The Search report shows impressions from AI Overviews and AI Mode, broken down by page, country, device, and date. It does not show clicks or the queries that triggered the impressions, and sites with very few AI impressions may not see it. Discover has a separate report.

Bing Webmaster Tools: AI Performance

Bing launched an AI Performance report in public preview in February 2026. It shows how often your pages are cited in Microsoft Copilot, Bing’s AI summaries, and some partner experiences, with page-level citation counts and the grounding queries behind them. In June 2026 Bing added intents, topics, citation share, and period comparison.

These two reports show your own pages being used. They do not show brand mentions in answers that cite other sites, and they say nothing about ChatGPT, Perplexity, or Claude. That gap is what paid trackers fill.

AI search visibility tools compared

Prices below are starting prices as listed on vendor pricing pages in October 2026. Plans change often, so check before you buy.

Tool	Best for	Starting price	Engines (base plan)
Otterly.AI	Small teams starting out	$29/mo (15 prompts)	ChatGPT, AI Overviews, Perplexity, Copilot; others as add-ons
Peec AI	One brand, ongoing tracking	$95/mo (50 prompts)	3 models of your choice; more on higher plans
Semrush AI Visibility Toolkit	Existing Semrush users	$99/mo per domain	ChatGPT and Google AI Mode
Ahrefs Brand Radar	Existing Ahrefs users	From $199/mo add-on	AI Overviews and major chat assistants
Scrunch	Mid-market teams wanting audits	$300/mo ($250 annual)	ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta AI
Profound	Enterprise, multi-brand	Custom	Up to 9 engines on enterprise

Otterly.AI

The lowest-cost way to get a tracker running. The entry plan covers a small sample of prompts; most teams will need a higher tier for a real category. Unlimited team members on every plan is a plus. Claude, Gemini, and AI Mode cost extra.

Peec AI

A clean, focused tracker with daily runs and unlimited users. Standard plans include three models, so pick the engines your buyers use. Peec also publishes research, including a March 2026 study of over one million citations by content type.

Semrush AI Visibility Toolkit

Sensible if your team already lives in Semrush. It reports an AI visibility score, share of voice, and sentiment, and adds an AI search health check to Site Audit. Coverage is narrower than dedicated tools, and licenses are per user.

Ahrefs Brand Radar

The strength is the Ahrefs index behind it. You can see which pages are cited, then check their backlinks, traffic, and rankings in the same place. It also tracks brand mentions on the web, which matters because Ahrefs’ own 75,000-brand study found web mentions correlated with AI Overview visibility more strongly than backlinks did. It requires an Ahrefs subscription.

Scrunch

Adds personas, industry prompt sets, and page audits on top of tracking. Useful if you want suggestions for on-site changes, though someone still has to make them.

Profound

Built for large teams: the widest engine coverage, modeled prompt volumes, agent analytics, and enterprise features such as SSO. No published self-serve price.

How to choose

Answer four questions:

1. Which engines matter to your buyers? ChatGPT and Google’s AI features for nearly everyone. Perplexity, Claude, and Copilot depend on your audience, so ask customers which tools they use.
2. How many prompts do you need? A single brand can learn a lot from 20 to 50 well-chosen prompts. Agencies and multi-product companies need hundreds.
3. Does it show cited sources? If not, it tells you the score but not how to change it.
4. Who will act on it? A dashboard nobody reads is a cost. Decide who owns the follow-up before you sign.

A manual method that costs nothing

If you are not ready for a subscription, a spreadsheet works for a first baseline.

1. Write 20 prompts buyers would ask, mixing “what is,” “best for,” “X vs Y,” and “alternatives to” formats.
2. Run each prompt in ChatGPT, Perplexity, Gemini, Copilot, and Google (logged out or in a clean profile).
3. For each answer, record: brands named, your position, how you are described, and every cited URL.
4. Repeat each prompt two or three times to see how stable the answer is.
5. Rerun monthly and compare.

The output that matters is a ranked list of the third-party URLs that appear most often. That list is your outreach plan for listicle brand mentions, statistical brand mentions, and corrections to existing articles.

What to do with the data

Tracking does not change anything on its own. The common next steps:

• Missing from lists you should be on: pitch the editor with a clear reason to include you. See what is a listicle for why these pages carry so much weight.
• Described incorrectly: find the source pages carrying the old facts and request corrections.
• Competitor cited for a statistic: publish better, more recent data and pitch it.
• Your pages never cited: check crawler access, indexing, and whether your pages answer the question directly. Our guide on how to rank in AI Overviews covers the on-site side.

Frequently asked questions

What is an LLM visibility tracker?

Software that sends a set of prompts to large language model products on a schedule and records whether your brand is mentioned or your pages are cited, and how that compares with competitors over time.

Are AI visibility scores accurate?

They are directionally useful, not precise. Answers change between runs and vary by user, location, and model version. Large prompt sets and consistent methods give the most reliable trend lines.

Can I track Google AI Overviews for free?

Partly. Search Console’s Generative AI performance report shows impressions for your pages in AI Overviews and AI Mode. It does not show competitor data or brand mentions without a link to your site.

How many prompts should I track?

Start with 20 to 50 that reflect real buying questions. Add more only when you have a plan to act on what they reveal.

Do these tools improve AI visibility?

No. They measure it. Visibility changes when your content improves and when your brand appears on more of the sources AI engines retrieve.